Introducing a project to talk with 100 design executives and leaders in 2021. The purpose is to meet (or reconnect), to understand what challenges are top of mind in 2021, to assess the state of experience design as the field is maturing, and to push myself to broaden my perspective as I live the mission of DevelopeopleUX.
The key is aligning your organization to the future. Andrea (not her name) is a design executive who is leading a transformation project at a healthcare technology company. She was leaning heavily into training and raising awareness, but something was missing. I asked her about what they were trying to achieve and what would be […]
Real change doesn’t happen by simply hiring a consultant to make it happen. It comes from ownership. “Jim” (not his real name) was a design executive seeking transformation. He wanted to turn his company into a design-driven organization. So, he hired a well-known consulting company to come in and teach a course on design thinking. […]
“No customer ever asked Amazon to create the Prime Membership.” — Jeff Bezos Although it is natural to assume that customer research is just about talking with customers, real innovation tends to be in blind spots where customers aren’t even aware that they have a problem. Nick Bowmast described a study from long ago when […]
I’ve been thinking about waterfalls lately. Specifically, I’ve been thinking about the flow of water as an analogy to personal and organizational life. Water is usually moving downhill, following the easy, available path. There are times when the water appears still but is actively flowing. There are times when the water is still and unmoving, […]