Real change doesn’t happen by simply hiring a consultant to make it happen. It comes from ownership. “Jim” (not his real name) was a design executive seeking transformation. He wanted to turn his company into a design-driven organization. So, he hired a well-known consulting company to come in and teach a course on design thinking. […]
“No customer ever asked Amazon to create the Prime Membership.” — Jeff Bezos Although it is natural to assume that customer research is just about talking with customers, real innovation tends to be in blind spots where customers aren’t even aware that they have a problem. Nick Bowmast described a study from long ago when […]
I’ve been thinking about waterfalls lately. Specifically, I’ve been thinking about the flow of water as an analogy to personal and organizational life. Water is usually moving downhill, following the easy, available path. There are times when the water appears still but is actively flowing. There are times when the water is still and unmoving, […]
